Business Development Associate | Global Creator & Wellness Platform

Business Development Associate | Global Creator & Wellness Platform

Location: Cape Town (Hybrid – 3 days in office, 2 remote)
Hours: Full-time, flexible with occasional US time zone calls
Compensation: Competitive base + performance-based incentives

About the Company

This position is being recruited through Project Y on behalf of a leading global tech company in the fitness and wellness industry, empowering creators to take control of their businesses and their futures.

They build fully branded apps for fitness and wellness creators, helping them own their content, audience, and income, rather than relying on third-party platforms. Their technology takes care of everything from subscriptions and payments to app builds and analytics, freeing creators to focus on what they do best: creating.

They’ve partnered with global names like major film studios and creators across 12+ countries.

The Role

This is not your typical graduate or entry-level role where you sit on the sidelines. You’ll be thrown into a fast-moving environment where you’re encouraged to take ownership, make an impact, and grow fast.

As a Business Development Associate, you’ll play a key role in expanding the company’s global creator base. You’ll connect with fitness and wellness professionals, learn their stories, and show them how the platform can help them build and scale their own apps. You’ll run discovery calls, host product demos, and close deals that directly shape how creators run their businesses. You’ll be coached, supported, and trusted early on. This role is an incredible opportunity to learn the art of sales, relationship-building, and commercial thinking, while working in one of the most exciting creator-focused tech environments.

Candidates with prior experience in marketing, sales, or business development will be highly advantageous, as this role combines elements of outreach, communication, and growth strategy.

What You’ll Be Doing

• Reaching out to creators, coaches, and entrepreneurs across fitness, wellness, and related industries.

• Running discovery calls to understand their goals, challenges, and audiences.

• Demonstrating the platform and showing how it can power their business.

• Managing your own pipeline from first contact to deal closure.

• Working with international clients, primarily in the US.

• Using tools like HubSpot to track activity and performance, and Canva to get creative with outreach.

• Sharing market insights and creator feedback with internal product and marketing teams.

What We’re Looking For

• A proactive, curious graduate who wants to learn fast and make an impact.

• A confident communicator who enjoys connecting with people daily.

• Driven and ambitious, with a passion for growth and achieving results.

• Tech-savvy and adaptable to fast-paced environments.

• Someone who lives and breathes wellness, fitness, or content creation.

• Experience or strong interest in marketing and sales will be a big plus.

Why You’ll Love It Here

• Be part of a company helping creators build the future of their businesses.

• Work with international clients, from London to LA.

• Experience real autonomy, you’ll own projects and learn by doing.

• Enjoy flexible working and a supportive, collaborative culture.

• Access to free fitness classes and all company content (they love to train together!).

• Unlimited leave policy, because balance matters.

We’d love to hear from you. Apply Now!